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– Nelson Mandela

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Consumer and Business buyer behavior

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Q 1. What insights are available here that can help companies understand target customers better? 2. Explain how marketing intelligence differs from marketing research. Which is more valuable to a company? Why? Give an example in your answer.

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I have identified PEW Research Center as a suitable place for knowing about different things. From here, I can collect information about my company. In this way, it will be really helpful to know who are the targeted customers of the company in a proper manner. This was my first time using this website and I have identified it very helpful as I can get important information. Global information can be collected on different topics like politics, current events, trends, religion and science from his website.